Alle Artikel mit dem Schlagwort: Lean Startup

Why going lean is dangerous!

Don’t be lean, be smart! Nowadays, people talk a lot about doing business the right way. They put in some thoughts about digitalization and startup bullshit talk. One of those catchy buzzwords is „lean“, „lean startup„, or something similar to this. The problem is: most people (even most so-called experts) do not really know what lean means, confuse it with doing something stupid and often fuck up. It is okay to fail – but do not fail by being stupid!   What do people think „lean“ means? „‚Lean‘ means that we do not discuss everything in detail. We rather just do it and do it step by step. We also do a quick test first to check if there is any market need“ – that is how most executives and experts explain it to me. Some say „lean“ is about testing, it is about prototyping, it is about a first Minimum Viable Product (MVP), it is about tipping your toe into the water first, it is about step by step, it is about failing fast …